PAID SOCIAL MEDIA ASSISTANT - Help Grow an NYC Jewelry/Object Brand
I'm looking for a creative, internet-fluent person with a strong sense of taste to help grow an independent experimental jewelry/object brand - Parsody.
I've been working behind the scenes for a few years on a commission basis, done a few notable projects, and built a foundation for something that now needs to become consumer facing. This is a small, founder-run brand, so this isn't the kind of job where you'll be handed a social media calendar and told to make 3 posts a week. You'll actually have a hand in figuring out how we get people to discover the brand.
The immediate focus is TikTok + Reels: experimenting with different kinds of content, getting the brand in front of new people, building momentum, etc.
WHAT
* Film and edit short TikToks / Instagram Reels (lazy is often better)
* Help come up with concepts, hooks, trends, formats
* Look at what's currently working on TikTok/Instagram and figure out how it could translate to Parsody
* Help post consistently
* Help identify interesting people, pages, creators, communities, etc. that we should be reaching out to
* Help with organic outreach and getting content shared
* Occasionally film content around NYC
* Track what's working and suggest what we should do more of
* Basically: help me figure out how to get this thing in front of people
I'm especially interested in someone who already spends a lot of time on TikTok/Instagram and has a strong sense of what's culturally relevant online. Not interested in pulling teeth, this should be fun for you.
WHO
You might be a college student, recent grad, artist, designer, filmmaker, photographer, stylist, fashion obsessive, or just someone who's extremely online and wants to get their hands dirty building something.
You DO NOT need to have years of social media management experience.
IN FACT, I'd rather meet someone with great instincts, ambition, and taste than someone with a crazy resume.
You should be:
* Creative and curious
* Very comfortable with TikTok + Instagram
* Deeply familiar with avant-garde fashion and design subcultures
* Able to recognize good content
* Comfortable shooting/editing on an iPhone, MacBook
* Reliable and responsive
* Willing to experiment instead of overthinking everything
* Self-directed and collaborative - I don't want to micromanage you, we're working together on this thing
* Interested in art, fashion, music, design, and/or culture
Bonus if you know editing apps, Lightroom, Photoshop, DaVinci, etc, but taste and initiative matter way more than software skills. < DIY.
ABOUT
Parsody.com
Parsody is an independent NYC jewelry/art brand built around experimental jewelry, homewares, and contemporary design. The brand is based on the translation of musical information into physical form. Hence, we work with a lot of musicians.
I'm the founder and designer, and the goal is to build Parsody into something much larger over the next three years.
You'll be working directly with me, which means you'll have a lot more access and creative ownership than you would at a large company.
THE POSITION
NYC-based
Part-time / 5 - 8 hrs per week
Flexible schedule
Some work will be remote, with occasional in-person work in NYC
Hourly: $18-20/hr depending on experience
Tentative start date is between September 15 - October 15. I'd ideally like to find someone who can start soon and grow with the brand over time. As we get bigger, I'd love your position to get bigger as well.
HOW TO RESPOND
Send me:
1. Your name
2. A little bit about yourself
3. What you're currently doing / what you're studying, if applicable
4. Your Instagram and/or TikTok
5. Any videos, edits, photography, design work, or other creative work you've made
6. Your general availability
7. Why this sounds interesting to you
Come as you are, but pleaseee don't come with formal resume. So much more interested in seeing your taste and getting a sense of who you are. Grassroots to the core.
If you think you'd be good at this, send me a message.